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Plus Ultra Marketing draws on 30 years' combined experience, including senior roles at global exhibitions leader GES, to help event suppliers unlock commercial growth.Coventry, UK - August 2026: David and Michelle Lane, a husband-and-wife team with senior marketing backgrounds in the global exhibitions industry, have launched Plus Ultra Marketing, a consultancy dedicated to helping suppliers in the exhibitions and events industry find and act on their biggest growth opportunities.The pair bring more than 30 years of combined marketing experience across supplier, organiser and venue businesses, giving them first-hand understanding of how event products and services are positioned, marketed, evaluated and bought."The event supply chain is full of brilliant businesses," said David Lane, co-founder of Plus Ultra Marketing. "They know their craft inside out, but knowing where to focus limited time, budget and resources can be difficult. More marketing activity isn't always the answer. The opportunity might be a proposition that isn't landing, leads getting lost between marketing and sales, or something valuable within the business that hasn't been properly explored. Our job is to find where marketing can make the biggest commercial difference, develop the right response and give the business a practical way to move it forward."Plus Ultra structures its work around focused 90-day engagements, each concentrating on the single commercial challenge or opportunity with the greatest potential impact, whether that's sharpening a proposition, building a go-to-market or lead-generation strategy, improving the customer journey, strengthening the marketing-to-sales handoff, mapping a commercial process, or identifying opportunities for automation.Each engagement turns the strategy into implementation-ready plans, frameworks, briefs, templates and tools that clients can put into action using their own teams, external specialists or AI tools, giving them the flexibility to deliver in the way that best fits their skills, capacity and budget."Businesses often know there's more opportunity there, but they don't always know where to focus first - that’s where we add value," said Michelle Lane, co-founder of Plus Ultra Marketing. "We bring an experienced outside perspective, identify what is most likely to make a meaningful difference, and turn that into something practical. The aim is to give clients clarity about what to do next, why it matters, and a clear structure for moving it forward."Beyond the initial 90-day engagement, Plus Ultra can continue to support clients as a strategic adviser - reviewing progress, testing assumptions, and helping determine where attention should move next.Plus Ultra Marketing is now working with event suppliers and other growing organisations looking to sharpen their positioning, improve commercial performance and make more of the opportunities already in front of them. The consultancy has already been engaged by its first client, a full-service contracting business in the exhibitions sector
CAMBRIDGE, UK - Hilton Cambridge City Centre is pleased to announce the appointment of Mirko Spalvieri as head chef. Spalvieri joined the hotel on 13 July 2026, bringing 15 years of culinary experience gained across restaurants in Italy and the United Kingdom.In his new role, chef Spalvieri leads the hotel’s kitchen team and oversees its food operations and menu development, including daily dining and bespoke menus for conferences and events.“I’m delighted to welcome Mirko Spalvieri to the Hilton Cambridge City Centre team as our new head chef. Chef Spalvieri joins us at a crucial time as we plan our hotel renovation for next year and will look to reposition and relaunch our food and drink outlets from Summer 2027. He brings a wealth of knowledge and experience from one of Cambridge’s busiest and well-regarded high[1]class restaurants, The Ivy Cambridge, and we look forward to him delivering a touch of class with our dishes and developing our kitchen brigade. His calm demeanour, Italian heritage, creative passion, training focus and large-scale catering experience will all go hand-in-hand with our goals and values here at Cambridge’s largest and most centrally located premium hotel. It’s great to have him on board!” said Richard Finn, general manager, Hilton Cambridge City Centre.Spalvieri began his culinary career in Italy, where he completed a five-year Diploma in Professional Culinary Arts at Marco Gavio Apicio in Anzio. He went on to develop his skills in independent Italian restaurants, including Ristorante Il Vittoria in Nettuno and Satricum, a Michelin Guide-listed restaurant in Latina.His years working in restaurants along the Italian coast played an important role in shaping his approach to food. Working with seafood arriving from local boats and fish markets taught him to respond to seasonality and develop menus around the freshest ingredients available.Spalvieri later became head chef at Sapori di Mare in Anzio, where he led the kitchen team, developed seasonal menus and oversaw private events. After moving to the United Kingdom in 2019, he joined The Ivy Collection in Cambridge and progressed from senior chef de partie to head chef at The Ivy Cambridge Brasserie. There, he gained extensive experience leading a large team and managing a busy, high-volume kitchen operation.“Joining Hilton Cambridge City Centre marks an important new chapter in my career,” said Spalvieri. “I have always wanted to work in the hotel industry, and I have been impressed by the strength of the kitchen team and the way colleagues across the hotel work together. I want guests to experience food that begins with the highest-quality ingredients, delivers balanced and memorable flavour, and gives them a reason to return.”Spalvieri does not define his cooking through a single cuisine. His approach is shaped by his Italian training, his experience working with fresh seafood and the food cultures he has encountered through travel.At the heart of his philosophy is a commitment to sourcing the best-quality products available and drawing as much flavour as possible from every ingredient. He believes every component should contribute to a balanced dish and, while presentation creates the first impression, taste should always remain the priority.At Hilton Cambridge City Centre, Spalvieri plans to work closely with the kitchen team to develop seasonal specials, monthly themed Supper Clubs and customised menus for conferences and events. He also values the opportunity to work with UK-based and localsuppliers, helping the hotel strengthen its connections with the community and support local businesses.Guests can enjoy breakfast and dinner at Bull & Bass Restaurant, with an à la carte menu and seasonal specials. The Piano Bar offers all-day dining and afternoon tea, while the hotel also caters for private dining, conferences and events.
17th August 26, Manchester, UK: CHS Manchester has unveiled the latest additions to its growing Fringe programme, with new experiences, workshops and social events springing up across the city ahead of the show at the AO Arena next month.Taking place throughout the show, the expanding Fringe will see the events community head out across Manchester for everything from chocolate making, live music and cocktail masterclasses to food tours, live event pitching and behind-the-scenes venue experiences.Among the experiences now confirmed is Creativity, Chocolate and Music at Hyatt Regency, where guests can take part in a sip and paint session, make chocolates alongside the hotel’s pastry chef and enjoy a live set from Kenny B from the hotel’s 18th floor.Elsewhere, From Power Hall to Cloud 23 will take guests from a live engine demonstration and exclusive event-space experience at the Science and Industry Museum, through to a Benugo reception and cocktail masterclass high above the city at Cloud 23.Flavours of Manchester will take a different route through the destination, beginning with low-carbon dining at Radisson Manchester City Centre before heading out on foot to discover some of Manchester’s independent food stories and finishing with drinks and nibbles at Townhouse Manchester.The Fringe is also continuing to grow beyond CHS’s own hosted buyer experiences.NOWIE will host Pitch Perfect: The Perfect Pitch Workshop, putting attendees into agency teams to respond to a live event brief before pitching their ideas to a panel of senior corporate buyers. Meanwhile, The Delegate Wranglers are also working on their own Fringe activity, with more details set to follow.The activity leads into Manchester Calling, the CHS Manchester Welcome Reception at Manchester Central, bringing the wider show community together ahead of CHS Manchester the following day. Adding some unmistakable Manchester flavour, the reception will also feature a special guest appearance from Manchester-born DJ Clint Boon.For CHS Manchester CEO Emma King, the way the Fringe is developing is as important as its growing size. “The Fringe is growing beyond what we’re doing at CHS; it’s got a life of its own now, and the industry is taking it forward,” comments Emma. “It’s a wonderful reflection of the industry and the city that so much is happening, all around the show and across the city. It’s a great success story for everyone.”“The Fringe is for everyone, and seeing it grow organically around CHS tells us something about how people want to experience industry events. They want the show, but they also want all the extra experiences that happen around it.”The Fringe begins across Manchester on 29 September, ahead of CHS Manchester at the AO Arena on 30 September.
One Collective. Infinite Possibilities 17th August 2026 - Hilton Birmingham Metropole has announced a new strategic partnership programme with a select group of trusted event specialists. Together, the team delivers a fully integrated network of event suppliers designed to provide clients with a simpler, more seamless planning experience at the venue.Hilton Birmingham Metropole has formalised the partnership with long-time partners: - Eventologists – creative event design and production specialists - Protec – technical production and audiovisual experts - Apollo Music – bespoke music and entertainment solutions - Showstoppers Entertainment – live entertainment and performance experiencesEach supplier brings with them extensive experience of delivering successful events at Hilton Birmingham Metropole and share the venue's commitment to excellence. The initiative moves beyond the traditional venue-supplier relationship, bringing together an established team of experts who already understand the venue, its operations and its event standards.Nicola Betley, Area General Manager, Hilton Birmingham Metropole, said:"This new partnership reflects our commitment to making event planning as seamless as possible for our clients. We know that organising an event often means coordinating multiple stakeholders, suppliers and moving parts. By bringing together a trusted network of partners who already know our venue, our teams and our standards, we're able to offer a more streamlined experience that reduces complexity and allows clients to focus on achieving their event objectives."The partnership has been developed to deliver tangible benefits for event organisers, including faster planning processes, improved communication, reduced administration and greater operational reliability. It supports every stage of the event journey, from initial planning andproduction through to entertainment and on-site delivery, ensuring a consistent and high-quality experience for organisers and attendees alike.The launch reinforces Hilton Birmingham Metropole's position as one of the UK's leading event destinations, offering clients not just a venue, but a complete event delivery ecosystem where every detail has already been considered, coordinated and perfected.
