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From MOBOs to EURO 2028: Newcastle's rise reflects a shift in event destinations Featured post
Industry News02-07-26

From MOBOs to EURO 2028: Newcastle's rise reflects a shift in event destinations

Newcastle's growing profile as a host destination is helping to attract the attention of corporate event organisers, according to Crowne Plaza Newcastle – Stephenson Quarter, as a wider regional renaissance sees planners increasingly looking beyond London and traditional conference destinations.Last year, Newcastle and Gateshead welcomed 17.5 million visitors to the city – a 2.8% increase from 2024, with major events and conferences playing a leading role in the year-on-year growth.Newcastle continues to strengthen its position as a destination for major events, with the city preparing to host five UEFA EURO 2028 matches and welcoming the return of the Mercury Prize in October 2026, following its historic debut as the first host city outside London. Newcastle also welcomed the MOBO Awards for the first time last year, with Crowne Plaza Newcastle serving as a key event hub during the accompanying MOBO Fringe Festival.Crowne Plaza Newcastle has experienced this growing interest first-hand, reporting a 36.1% increase in new enquiries, a 10.6% increase in confirmed business, and an overall 9.1% increase in its total sales pipeline over the past year.Together, these developments are helping to raise Newcastle's profile among event organisers and reinforcing its credentials as a destination capable of delivering major events on a national and international scale.Regionally, the North East Mayoral Strategic Authority has recognised the strategic importance of major events and the visitor economy as a key driver for economic growth.North East Mayor Kim McGuinness has backed ambitions to double the value of the visitor economy with £7 million of new investment for Experience North East England. The new regional marketing lead for the visitor economy will inspire and attract even more visitors to North East England by promoting the region’s offer in domestic and global markets.This includes a new regional remit for NewcastleGateshead Convention Bureau, which works with local businesses, such as Crowne Plaza, to attract conferences, meetings, and events to the region.For many in the meetings and events sector, the trend reflects a broader shift in how destinations are being evaluated. Rising costs, changing delegate expectations, and a growing focus on destination experience are prompting organisers to look beyond traditional conference hubs. As a result, regional cities with strong infrastructure, distinctive identities, and compelling delegate experiences are increasingly competing for events that may once have defaulted to more established destinations.Luke Balcombe, Director of Commercial at Crowne Plaza Newcastle, believes Newcastle is benefiting from this shift."What's particularly striking is the variety of events choosing Newcastle," said Balcombe. "These events are introducing new audiences to the city and demonstrating its ability to deliver events on a major scale."For the business events sector, visibility matters. When organisers see high-profile events choosing Newcastle and then returning, it builds confidence in the destination. We're also seeing growing interest from organisers who may not previously have considered Newcastle for meetings and conferences. Major events help raise awareness, but they also encourage people to take a fresh look at what the city can offer.""The question is no longer whether Newcastle can host major events," he added. "Recent years have answered that. The opportunity now is to build on that momentum and ensure Newcastle is part of the conversation whenever organisers are considering where to host their next event."

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Impact, Innovation and Industry: Lime Venue Portfolio Builds Momentum Following The Meetings Show Featured post
Industry News02-07-26

Impact, Innovation and Industry: Lime Venue Portfolio Builds Momentum Following The Meetings Show

2nd July 26, UK: Lime Venue Portfolio (LVP) has continued the momentum generated at The Meetings Show, following a landmark week that saw the UK's largest collection of event venues welcome Martin Rhodes MP and Chair of the All-Party Parliamentary Group for Events, to its stand. During the visit, the brand showcased the impact meetings and events have on businesses, communities and destinations, alongside the innovation, sustainability and industry partnerships helping shape the future of the sector.The visit formed part of a wider programme of activity that demonstrates the breadth of Lime Venue Portfolio's role within the UK events sector, from supporting local economies at venue level and championing social impact through its supply chain, to launching new AI-powered tools designed to make venue finding easier for event organisers.Having officially opened The Meetings Show, Martin Rhodes MP joined the Lime Venue Portfolio team following an invitation from Sales Director Jo Austin, who first met the MP through the All-Party Parliamentary Group for Events. During his visit, Martin met venue partners and social impact partners including Change Please coffee and Flawsome! Drinks, learning how LVP is embedding social value into its events through initiatives that tackle homelessness, reduce food waste and promote more sustainable, plant-forward catering.The visit also highlighted the wider contribution business events make to communities across the UK. Representing venues in cities, towns and destinations nationwide, many of which are iconic sporting venues and visitor attractions rooted in their local communities, Lime Venue Portfolio helps attract conferences and events to places that benefit from increased visitor spend, employment and wider economic growth.Alongside these conversations, Martin also saw Lime Venue Portfolio's latest investment in innovation. During the show, the business launched The AI Conversation, an open-source industry initiative exploring the practical use of artificial intelligence in events, before launching the new LVP AI Hub, an AI-powered venue sourcing tooldesigned to help organisers find the right venue more quickly and intuitively while complementing the expertise of the brand's award-winning Hub team.Jo Austin, Sales Director, Lime Venue Portfolio, commented, "It was a pleasure to welcome Martin to our stand and share the breadth of what our industry delivers and how our own brand is at the forefront of these trends. Business events create economic value in communities across the UK, but they also have the opportunity to create meaningful social impact through the choices we make every day, whether that's the suppliers we champion, the food we serve or the innovation we're investing in to better support organisers."The Meetings Show gave us the perfect opportunity to bring all of those conversations together, showing how our industry can create commercial success while delivering lasting value for people and places across the UK."For Lime Venue Portfolio, who are proud to be part of The Business of Events, the week reinforced the value of investing in industry events as a place to launch new ideas, strengthen customer relationships and engage with the conversations shaping the future of meetings and events.

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Lime Venue Portfolio Launches AI Hub Featured post
Industry News01-07-26

Lime Venue Portfolio Launches AI Hub

1st July 2026, UK: Lime Venue Portfolio (LVP) has launched the LVP AI Hub, a new AI-powered venue sourcing tool, found on the brand’s website and designed to help event organisers find the right venue quickly, confidently and effectively.The launch follows on from the brand’s rollout of The AI Conversation, an industry-wide initiative, which brought together leading voices from across events, technology and artificial intelligence to explore how AI can support event professionals in practical and responsible ways.The launch of the LVP AI Hub see’s the group take this learning forward. The technology is built directly into the Lime Venue Portfolio website, allowing organisers to describe their event requirements in natural language, helping them identify suitable venues based on intent, objectives and event needs rather than relying solely on traditional search filters.The development reflects a broader ambition at LVP to continually improve the experience of venue finding and event planning, combining technology with the expertise of its award-winning people-powered central sales team, called the Hub..While venue sourcing has traditionally relied on planners translating complex briefs into a series of categories and search criteria, the AI Hub has been developed to support a more intuitive process. Organisers can describe their event in their own words, allowing the platform to surface venue recommendations that more closely align with the outcomes they are trying to achieve.The launch represents the latest investment in LVP's mission to help event organisers deliver better events through better venue finding. Jenner Carter, Head of Marketing at Lime Venue Portfolio, commented, "This isn't really about AI for AI's sake. It's about creating the very best experience for event organisers. It's about strengthening the reach, speed and value of our Hub and combining our outstanding people with powerful technology."Our central sales Hub team remains at the heart of everything we do. They are the experts who understand the nuances of an event brief, build relationships and helporganisers make the right decisions. The AI Hub simply helps us support those conversations with even more intelligence and insight."As the UK's largest collection of event venues, Lime Venue Portfolio continues to explore how technology can remove friction from the planning process while maintaining the personal service and expertise that organisers value most. The AI Hub is now live and available to event organisers via the Lime Venue Portfolio website.

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ARC expands CSR event offering as demand grows for purpose-led team building Featured post
Industry News30-06-26

ARC expands CSR event offering as demand grows for purpose-led team building

Arena Racing Company (ARC) has partnered with experiential events specialist KDM Events to introduce SolarBuddy: The Hour of Power, a purpose-led team-building format reflecting growing demand for experiences that combine engagement with measurable social impact.The collaboration forms part of ARC’s wider focus on developing outdoor and experiential group activities for corporate clients, with SolarBuddy positioned as a flagship CSR-led experience for meetings and events programmes.The move comes amid continued growth in demand for ESG-aligned event content, as organisers look to integrate purpose, learning and legacy into conferences and incentive activity.“The Hour of Power” is a hands-on workshop in which participants assemble solar-powered lights for children living in energy poverty communities, including Cambodia, Tanzania and Papua New Guinea.The activity highlights global energy inequality, with an estimated 770 million people still lacking access to safe, reliable lighting. Each solar light enables children to study after dark, reduces reliance on kerosene and supports improved health and household savings.SolarBuddy data indicates each device can positively impact up to five people over its lifespan, while also reducing carbon emissions.The session begins with a brief introduction to energy poverty, followed by teams collaborating to build the lights and write accompanying messages for the recipients.Danielle Matthews-Brown, Group Event Sales Manager at Arena Racing Company, said: “There is clear demand from clients for experiences that go beyond traditional team building and deliver genuine purpose. SolarBuddy gives teams a shared focus while creating tangible impact, which aligns strongly with how organisations are now approaching meetings and events.”Sarah FitzGerald, Director of Partnerships at KDM Events, said: “Businesses are increasingly seeking event experiences that deliver meaningful outcomes, while leaving participants feeling energised, connected and inspired. This format is designed to integrate CSR more directly into team engagement rather than treating it as a standalone add-on.”Only available through KDM Events, SolarBuddy can be delivered nationally and is now available throughout Arena’s portfolio.

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Aviva Studios and MAD//Fest Continue Partnership at London Event Featured post
Industry News30-06-26

Aviva Studios and MAD//Fest Continue Partnership at London Event

30th June 26, Manchester, UK: Aviva Studios, home of Factory International, will continue its partnership with MAD//Fest this July, supporting two sessions at MAD//Fest London that explore the evolving relationship between brands, culture, sponsorship and social impact.The activation follows a successful year for the partnership, which saw MAD//North return to Aviva Studios in March, bringing together thousands of delegates from across the creative, media and marketing industries.Taking place on the event’s Sports Stage, the first session, Sport, Culture and Cities: Building a Multi-Venue Sponsorship Strategy, will see Tom Whiteside, Group Head of Sponsorship at Aviva, joined by Jane Hector-Jones, Brand Partnerships and Sponsorship Director at Factory International. Together, they will explore how sponsorship strategies are evolving beyond traditional sport to encompass culture, place-making and audience engagement across multiple venues and destinations.The second session, Sponsorship for Social Change: The Brands Doing Well Out of Doing Good, brings together Jane Hector-Jones again, and Scott Branch, Senior Vice President and Integrated Business Lead at THE-TEAM. The discussion will examine how brands are using partnerships and sponsorship to create meaningful social impact, drawing on examples from sport, culture and community engagement.The sessions reflect a growing appetite from brands for partnerships that go beyond visibility alone, creating experiences, conversations and connections that resonate with audiences in more authentic ways.Stephanie Williams, Head of Events at Aviva Studios, the home of Factory International, commented, "One of the things we've really enjoyed about working with MAD is the quality of the conversations that take place. The MAD//Fest sessions bring together people who are doing genuinely interesting work across sponsorship, culture and brand partnerships. What we’re seeing at Aviva Studios is brands that want ideas, creative partners and opportunities to connect with audiences in meaningful ways. That's something we love doing when we're hosting events."The appearance at MAD//Fest London continues a successful collaboration between the two organisations, with both committed to creating events and experiences that inspire, challenge and connect creative communities.

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Manchester Central to Host Manchester Calling, Official Curtain-Raiser to CHS Manchester Featured post
Industry News29-06-26

Manchester Central to Host Manchester Calling, Official Curtain-Raiser to CHS Manchester

29th June 26, Manchester, UK: CHS Manchester has announced Manchester Central as the host and sponsor of ‘Manchester Calling’, the official curtain-raiser to this year's event and a new addition to the CHS Manchester experience.Taking place on the evening before CHS Manchester opens, Manchester Calling has been designed to ease the industry’s arrival in Manchester, reconnect with colleagues, meet new faces and start the conversations that will continue throughout the show.The evening will begin with dedicated networking opportunities for both exhibitors and hosted buyers, before opening into a larger shared reception, creating a relaxed and informal environment for the wider CHS Manchester community to come together. Hosted by Manchester Central, the evening will form part of CHS Manchester's wider ambition to create an event experience that starts before the doors open and continues long after they close.Emma King, Founder and CEO of CHS Manchester, said: "We've always believed that some of the best conversations happen before the event even begins. You're catching up with friends, meeting new people, hearing what's happening in the industry and starting conversations that often become opportunities later on."Manchester Calling is exactly what it sounds like. It's our chance to welcome the industry to Manchester, set the tone for the event ahead and create an environment where people can relax, enjoy themselves and do business in the way our industry does best; through conversations, relationships and shared experiences."Stephanie Newton, Commercial Director at Manchester Central, added: "Manchester is a city known for bringing people together, so we're delighted to be hosting Manchester Calling and helping to kick off CHS Manchester in style."The evening creates a fantastic opportunity for exhibitors, hosted buyers and industry professionals to connect in a relaxed setting before the show begins. It's a natural extension of the hospitality and community spirit that both Manchester Central and CHS Manchester are known for."Manchester Calling will take place at Manchester Central on the evening before CHS Manchester opens (29th September), offering attendees the chance to settle into the city, connect with peers and begin their CHS Manchester experience ahead of a packed day of learning, networking and business.

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Hilton Birmingham Metropole Team Takes on 50km Lake District Challenge During its 50th Birthday Celebrations Featured post
Industry News29-06-26

Hilton Birmingham Metropole Team Takes on 50km Lake District Challenge During its 50th Birthday Celebrations

June 2026: Hilton Birmingham Metropole team members have successfully completed an extraordinary 50-kilometre charity walk around Lake Windermere, raising funds for the Fisher House UK charity as part of the hotel's 50th anniversary celebrations.To mark the milestone birthday of one of the UK's largest conference and events hotels, 25 team members embarked on the demanding 31-mile challenge around England's largest lake.The ambitious challenge was undertaken in support of Fisher House UK, a charity that provides a vital "home away from home" for military personnel and their families at Queen Elizabeth Hospital Birmingham, the receiving hospital for injured military personnel from the UK and around the world. The experience was especially meaningful as the Hilton Birmingham Metropole team is set to host members of the Invictus Games next year. The challenge also aligns with Travel with Purpose, Hilton’s strategy to drive positive impact and deliver lasting value to the people, guests, hotels and communities where we all live, work and stay.With Hilton Birmingham Metropole set to host the teams and VIPs for the Invictus Games next year, it therefore felt a fitting charity to support. The project also supports Hilton’s Travel With Purpose initiative which aims to uplift and support local communities.Together the team have raised an incredible £9.5k and welcome any final contributions to help exceed their target. To support the team and donate, please visit - https://www.justgiving.com/team/hiltonhikershbm2026The 50km challenge forms part of a wider programme of activities celebrating Hilton Birmingham Metropole's 50th birthday throughout 2026. Since opening its doors in 1976, the hotel has welcomed millions of guests, hosted thousands of events and conferences, and played a significant role in the economic and social life of the Midlands.Speaking about the challenge, Nicola Betley, general manager, Hilton Birmingham Metropole, said: "As we celebrate 50 years of Hilton Birmingham Metropole, we wanted to mark the occasion by giving back to a cause that makes a genuine difference to people's lives. Fisher House provides incredible support to military families during exceptionally challenging times, and we are proud to support their work. The determination shown by our team throughout this challenge was truly inspiring, and we hope our efforts will help raise both awareness and much-needed funds for this important charity."The challenge reflects Hilton Birmingham Metropole's ongoing commitment to supporting local communities and charitable causes, while bringing colleagues together through meaningful fundraising initiatives

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Lime Venue Portfolio launches The AI Conversation – a new open-source industry exploration of AI in events Featured post
Industry News25-06-26

Lime Venue Portfolio launches The AI Conversation – a new open-source industry exploration of AI in events

Lime Venue Portfolio has launched The AI Conversation, a new industry resource designed for beginners, intermediates and experts to explore how event professionals are really using artificial intelligence – not as a definitive guide, but as an evolving, collective discussion.Recent research conducted among event professionals reveals a striking insight into the sector’s relationship with AI. When asked to rate their confidence levels, the vast majority of #eventprofs placed themselves either 2 or 4 out of 5. Very few rated themselves at the highest level.Rather than signalling uncertainty, this reflects a more nuanced truth: the more the industry learns about AI, the more complex it becomes – and the less anyone feels they can claim full expertise.At the same time, AI adoption continues to accelerate across the events landscape. With regulations such as the EU AI Act set to take effect from August 2026, AI literacy is rapidly shifting from a “nice to have” to a professional necessity, with implications for how technology is used, governed, and understood across global markets.A conversation, not a guideIt is against this backdrop that The AI Conversation has been created – not as a step-by-step guide, but as a living, open exchange of ideas.The resource is the result of a series of interviews with leading voices in AI, technology and events. Rather than prescribing a fixed methodology, the research explores how event professionals are engaging with AI in real time.Key contributors include Vanessa Lovatt, Founder of Event Tech World, Bruce Rose, Head of Strategy, Live Group; Philip Mayling, Founder, venu-iq; Nick Davies, Founder, Pretty Pragmatic; Lucy Postlethwaite, Practical AI; Felicia Asiedu, Marketing Director, Cvent; Naomi Clare, CEO, Storycraft Lab; and Jenner Carter, Head of Marketing, Lime Venue Portfolio.Insights are structured across three levels of confidence – beginner, intermediate and expert – ensuring the content is accessible regardless of where readers are on their AI journey. At the end of the document, these insights are brought together into a simple, practical summary designed to help event professionals take immediate next steps.Lime Venue Portfolio has launched the resource as part of its wider mission as a people-first business committed to giving back to the events industry and helping drive it forward.Jenner Carter, Head of Marketing at Lime Venue Portfolio, said: “We’re not AI experts – and we don’t pretend to be. But we do know where to find the people who are. Our role is to bring that expertise together and make it accessible for the people we serve. The AI Conversation is about being of service to our industry and helping our customers navigate something that is changing faster than any of us can keep up with alone.”Carter added: “Lime Venue Portfolio has always been about giving the industry the very best information we can, openly and honestly. This is open-source by design – because we believe the events community moves forward faster when knowledge is shared, not siloed.”This philosophy is also embedded in The Hub, Lime Venue Portfolio’s dedicated expert team, who work closely with organisers to match venues to their event goals and objectives. The AI Conversation extends this approach, ensuring planners have access not only to venues but also to the insights and intelligence that shape the future of events.Vanessa Lovatt, a key contributor to The AI Conversation, who is Founder of Event Tech World, said: “AI is not a destination – it’s a shifting conversation. What matters most right now is not who knows the most, but who is willing to learn in public, test ideas and share what works. That’s what makes this initiative so valuable.”The AI Conversation will be launched at The Meetings Show and will be available as an open-source industry resource on Lime Venue Portfolio’s website.

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Business, buzz and big ideas take centre stage at The Meetings Show Featured post
Industry News25-06-26

Business, buzz and big ideas take centre stage at The Meetings Show

The Meetings Show has opened its doors in spectacular fashion, with thousands of event professionals descending on Excel London for what is proving to be one of the show's most successful editions yet.. From packed education sessions and bustling exhibitor stands to a powerful line-up of formidable industry voices and countless new business conversations, the opening day has delivered exactly what attendees have come to expect from the UK's leading trade show for meetings, incentives, conferences and events – energy, insight, inspiration and opportunity. The show was officially opened this morning by Martin Rhodes MP, Chair of the All-Party Parliamentary Group for Events, who launched the 14th edition with a celebratory ribbon cutting ceremony before meeting some of the more than 550 exhibitors from across the global events community gracing this year’s show floor. This included Visit Scotland, Hilton, Singapore Tourism Board, Lime Venue Portfolio, Visit Cyprus, Imago Venues and The Meetings Show’s accessibility partner, and EventWell. Reflecting on his visit, Martin Rhodes MP, said: "It was a privilege to officially open The Meetings Show today and to see first-hand the energy and ambition that defines this industry. The meetings, incentives and events sector makes an enormous contribution to the UK economy, and trade shows like this – bringing together nearly 6,000 professionals and hundreds of exhibitors and destinations from across the globe – are a testament to its reach and resilience. “As Chair of the All-Party Parliamentary Group for Events, I am committed to championing this sector in Parliament and today has only reinforced why that work matters. I look forward to taking the conversations I've had on the show floor back to Westminster." A strong start before the doors openedThe excitement surrounding this year's show had already begun before the exhibition floor opened, with hosted buyers taking part in an exclusive programme of pre-show masterclasses on 23 June focused on future-facing thinking and real-world application. Sponsored by Venues of Excellence, Imago Venues, Preferred Hotels & Resorts, Birmingham & West Midlands Convention Bureau, and VisitMalta Incentives & Meetings, the sessions provided valuable insights into the trends, challenges and opportunities shaping the sector today with everything from AI to generational change and the human experience of live events up for discussion. The day concluded with a lively Welcome Reception, sponsored by Manchester Convention Bureau, part of Marketing Manchester, at London's sensational Savage Garden rooftop bar, where buyers, exhibitors and industry colleagues came together for a relaxed evening of networking, live music and entertainment. A show floor full of possibilitiesBack on the show floor today, the energy has been unmistakable. Buyers have been connecting with destinations, venues, hotels and suppliers from around the world, with appointment diaries full and exhibitors including Somerset County Cricket Club, VisitBrighton, Istanbul Convention & Visitors Bureau, Hard Rock Hotels International, Caesars Entertainment and Visit Norway showcasing their latest offerings, while buyers have been exploring fresh opportunities and forging valuable partnerships. This year’s new-look education programme has also been drawing strong crowds. This morning’s headliner, Emma Henderson MBE, captivated audiences with her impactful keynote, ‘Decision making in turbulent change’. As one of fewer than 500 female airline captains worldwide until September 2020, Emma shared powerful lessons on leadership, resilience and navigating uncertainty. Elsewhere, attendees have explored topics ranging from sustainability and event design to emerging technology, event marketing and AI through a dynamic mix of presentations, discussions, workshops and Q&As. This included ‘Revolutionising event accessibility: a person-first approach’, a transformative session from Salesforce Accessibility Manager, Amy Wood; an interactive guide to smarter spending in ‘The battle of the budget’ with Chantal Mendes, Head of Client Services at HeadBox; a deep dive into what events might look like in 2036 with The Meetings Show’s Conference Futurist, Dr. Graham Norris; a laugh-out-loud exploration of generational dynamics in event teams with LTG Strategy’s, Luke Goetting; and a fascinating breakdown of the psychology of memorable events with ElectraLime Marketing’s, Lisa Schulteis. Partner sessions from organisations including The Power of Events, EventWell, MESA and the Meetings Industry Association have also generated strong interest, offering practical insights and thought-provoking discussions on some of the most important issues facing event professionals today, including how to make your message land with impact, the power of podcasting, and reducing overwhelm by design. Fresh thinking, big conversationsThe action continues this afternoon with a packed schedule of exciting networking opportunities – everything from sipping cocktails at Hilton Happy Hour to dancing the day away with Delegate Wranglers and Lime Venue Portfolio’s Meet Up & Kitchen Disco, and partying with VisitScotland as they countdown to Scotland’s epic World Cup match against Brazil. This afternoon will also shine a light on the industry’s rising stars with this year’s Tomorrow’s Talent winners curating a candid session challenging some of the industry's biggest assumptions. Expect strong opinions, fresh perspectives and honest debate as the next generation of event professionals share their views on what needs to change in a session sponsored by Legends Global. Things are also about to get spicy with the ever-popular Hot Wings Challenge, where Shonali Devereaux (Meetings Industry Association), Dale Parmenter (Group CEO, DRPG), Cat Kevern (Managing Director, Electric Cat) and Paul Harvey (Editor, M&IT) will tackle the biggest trends shaping events today all while taking on increasingly fiery chilli wings. Jack Marczewski, Portfolio Event Director, The Meetings Show, said: "What a fantastic start! From the moment the doors opened this morning, the atmosphere across the show floor has been incredible. "The response to our education programme has been hugely encouraging, and it’s been brilliant to see so many exhibitors, buyers and event professionals embrace the opportunity for new connections, new ideas and new business. The events industry continues to demonstrate its creativity, talent and ambition, and that's been on full display today. "While we've already seen so much happen, there's still plenty more to come. We can't wait to welcome everyone back for another exciting day tomorrow." Ready for round twoFor those returning tomorrow, day two promises another packed programme of inspiration, learning and networking. Among the highlights will be keynote speaker John Vincent MBE, co-founder and former CEO of LEON, who will take to the stage for his highly-anticipated session, ‘From LEON to live events: building brands people love’. Reflecting on his journey from redefining fast food to launching Feed NHS during the pandemic, John will share practical insights on building purpose-driven brands, leading with resilience and creating experiences people feel genuinely connected to. Delegates can also look forward to the return of one of the show's most talked about sessions – The Reckoning – which will see industry leaders Paul Harvey, James Lancaster (Editorial Director, AMI) and Paula Rowntree (Founder, The Business Events Network) discuss the impact of AI on how event professionals work, create and connect in a fascinating no-holds-barred debate. This is alongside an array of thought-provoking education sessions including ‘Sip, see, create: how creative engagement transforms delegate experience’ with the wonderful Clare Arouche from the National Gallery; ‘Stop selling space, start selling outcomes: re-engineering sponsorship for 2026’ with the Director of Active Media Events Limited, Richard Morris; ‘ROI beyond numbers: embedding mental wellbeing as a strategic event outcome’ with the brilliant Dr. Ferron Gray from the Grae Matta Foundation; and ‘The next 5 years of the digital marketing landscape - social media, hyperlocal advertising & how to create ROI’ with Growth Director at Attention Experts, George Hawwa. With another full day of business meetings, networking opportunities, education sessions and exhibitor experiences still to come, The Meetings Show is set to finish as strongly as it started.

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Coastal Cruises Poole Offers Free Harbour & Islands Cruises for Armed Forces Day Featured post
Industry News25-06-26

Coastal Cruises Poole Offers Free Harbour & Islands Cruises for Armed Forces Day

Poole, Dorset – June 2026 – Coastal Cruises Poole is proud to support Armed Forces Day by offering free travel on its popular Harbour & Island Cruise for all serving military personnel and veterans on Saturday 27 June.The initiative is a small gesture of thanks to the men and women who have served, or continue to serve, in the Armed Forces. Eligible passengers can enjoy a complimentary Harbour & Island Cruise by simply presenting a valid military or veteran ID card when boarding.Visitors can pre-book their place by calling 07483 038487 or visit the Coastal Cruises blue kiosk on Poole Quay on the day.Carol Scott MD Coastal Cruises Poole said:"Armed Forces Day is an important opportunity to recognise the incredible dedication, courage and sacrifice of those who serve our country. As a local business at the heart of Poole Harbour, we wanted to show our appreciation by welcoming serving personnel and veterans aboard for a relaxing cruise around one of the UK's most spectacular natural harbours."Poole Harbour, renowned as one of Europe's largest natural harbours, provides the perfect backdrop for a memorable day out on the water. The free cruise offer aims to give Armed Forces personnel and veterans the opportunity to enjoy the stunning local scenery while being recognised for their service.Armed Forces Day Free Cruise Offer· Free Harbour & Island Cruise· Serving military personnel and veterans· Saturday 27 June· Pre-booking available on 07483 038487· Alternatively, visit the Coastal Cruises Blue Kiosk on Poole QuayCoastal Cruises Poole would like to extend its sincere thanks to all members of the Armed Forces community for their service and looks forward to welcoming them aboard this Armed Forces Day.

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From MOBOs to EURO 2028: Newcastle's rise reflects a shift in event destinations
02-07-26 From MOBOs to EURO 2028: Newcastle's rise reflects a shift in event destinations

Newcastle's growing profile as a host destination is helping to attract the attention of corporate event organisers, according to Crowne Plaza Newcastle – Stephenson Quarter, as a wider regional renaissance sees planners increasingly looking beyond London and traditional conference destinations.Last year, Newcastle and Gateshead welcomed 17.5 million visitors to the city – a 2.8% increase from 2024, with major events and conferences playing a leading role in the year-on-year growth.Newcastle continues to strengthen its position as a destination for major events, with the city preparing to host five UEFA EURO 2028 matches and welcoming the return of the Mercury Prize in October 2026, following its historic debut as the first host city outside London. Newcastle also welcomed the MOBO Awards for the first time last year, with Crowne Plaza Newcastle serving as a key event hub during the accompanying MOBO Fringe Festival.Crowne Plaza Newcastle has experienced this growing interest first-hand, reporting a 36.1% increase in new enquiries, a 10.6% increase in confirmed business, and an overall 9.1% increase in its total sales pipeline over the past year.Together, these developments are helping to raise Newcastle's profile among event organisers and reinforcing its credentials as a destination capable of delivering major events on a national and international scale.Regionally, the North East Mayoral Strategic Authority has recognised the strategic importance of major events and the visitor economy as a key driver for economic growth.North East Mayor Kim McGuinness has backed ambitions to double the value of the visitor economy with £7 million of new investment for Experience North East England. The new regional marketing lead for the visitor economy will inspire and attract even more visitors to North East England by promoting the region’s offer in domestic and global markets.This includes a new regional remit for NewcastleGateshead Convention Bureau, which works with local businesses, such as Crowne Plaza, to attract conferences, meetings, and events to the region.For many in the meetings and events sector, the trend reflects a broader shift in how destinations are being evaluated. Rising costs, changing delegate expectations, and a growing focus on destination experience are prompting organisers to look beyond traditional conference hubs. As a result, regional cities with strong infrastructure, distinctive identities, and compelling delegate experiences are increasingly competing for events that may once have defaulted to more established destinations.Luke Balcombe, Director of Commercial at Crowne Plaza Newcastle, believes Newcastle is benefiting from this shift."What's particularly striking is the variety of events choosing Newcastle," said Balcombe. "These events are introducing new audiences to the city and demonstrating its ability to deliver events on a major scale."For the business events sector, visibility matters. When organisers see high-profile events choosing Newcastle and then returning, it builds confidence in the destination. We're also seeing growing interest from organisers who may not previously have considered Newcastle for meetings and conferences. Major events help raise awareness, but they also encourage people to take a fresh look at what the city can offer.""The question is no longer whether Newcastle can host major events," he added. "Recent years have answered that. The opportunity now is to build on that momentum and ensure Newcastle is part of the conversation whenever organisers are considering where to host their next event."

02-07-26 Impact, Innovation and Industry: Lime Venue Portfolio Builds Momentum Following The Meetings Show

2nd July 26, UK: Lime Venue Portfolio (LVP) has continued the momentum generated at The Meetings Show, following a landmark week that saw the UK's largest collection of event venues welcome Martin Rhodes MP and Chair of the All-Party Parliamentary Group for Events, to its stand. During the visit, the brand showcased the impact meetings and events have on businesses, communities and destinations, alongside the innovation, sustainability and industry partnerships helping shape the future of the sector.The visit formed part of a wider programme of activity that demonstrates the breadth of Lime Venue Portfolio's role within the UK events sector, from supporting local economies at venue level and championing social impact through its supply chain, to launching new AI-powered tools designed to make venue finding easier for event organisers.Having officially opened The Meetings Show, Martin Rhodes MP joined the Lime Venue Portfolio team following an invitation from Sales Director Jo Austin, who first met the MP through the All-Party Parliamentary Group for Events. During his visit, Martin met venue partners and social impact partners including Change Please coffee and Flawsome! Drinks, learning how LVP is embedding social value into its events through initiatives that tackle homelessness, reduce food waste and promote more sustainable, plant-forward catering.The visit also highlighted the wider contribution business events make to communities across the UK. Representing venues in cities, towns and destinations nationwide, many of which are iconic sporting venues and visitor attractions rooted in their local communities, Lime Venue Portfolio helps attract conferences and events to places that benefit from increased visitor spend, employment and wider economic growth.Alongside these conversations, Martin also saw Lime Venue Portfolio's latest investment in innovation. During the show, the business launched The AI Conversation, an open-source industry initiative exploring the practical use of artificial intelligence in events, before launching the new LVP AI Hub, an AI-powered venue sourcing tooldesigned to help organisers find the right venue more quickly and intuitively while complementing the expertise of the brand's award-winning Hub team.Jo Austin, Sales Director, Lime Venue Portfolio, commented, "It was a pleasure to welcome Martin to our stand and share the breadth of what our industry delivers and how our own brand is at the forefront of these trends. Business events create economic value in communities across the UK, but they also have the opportunity to create meaningful social impact through the choices we make every day, whether that's the suppliers we champion, the food we serve or the innovation we're investing in to better support organisers."The Meetings Show gave us the perfect opportunity to bring all of those conversations together, showing how our industry can create commercial success while delivering lasting value for people and places across the UK."For Lime Venue Portfolio, who are proud to be part of The Business of Events, the week reinforced the value of investing in industry events as a place to launch new ideas, strengthen customer relationships and engage with the conversations shaping the future of meetings and events.

01-07-26 Lime Venue Portfolio Launches AI Hub

1st July 2026, UK: Lime Venue Portfolio (LVP) has launched the LVP AI Hub, a new AI-powered venue sourcing tool, found on the brand’s website and designed to help event organisers find the right venue quickly, confidently and effectively.The launch follows on from the brand’s rollout of The AI Conversation, an industry-wide initiative, which brought together leading voices from across events, technology and artificial intelligence to explore how AI can support event professionals in practical and responsible ways.The launch of the LVP AI Hub see’s the group take this learning forward. The technology is built directly into the Lime Venue Portfolio website, allowing organisers to describe their event requirements in natural language, helping them identify suitable venues based on intent, objectives and event needs rather than relying solely on traditional search filters.The development reflects a broader ambition at LVP to continually improve the experience of venue finding and event planning, combining technology with the expertise of its award-winning people-powered central sales team, called the Hub..While venue sourcing has traditionally relied on planners translating complex briefs into a series of categories and search criteria, the AI Hub has been developed to support a more intuitive process. Organisers can describe their event in their own words, allowing the platform to surface venue recommendations that more closely align with the outcomes they are trying to achieve.The launch represents the latest investment in LVP's mission to help event organisers deliver better events through better venue finding. Jenner Carter, Head of Marketing at Lime Venue Portfolio, commented, "This isn't really about AI for AI's sake. It's about creating the very best experience for event organisers. It's about strengthening the reach, speed and value of our Hub and combining our outstanding people with powerful technology."Our central sales Hub team remains at the heart of everything we do. They are the experts who understand the nuances of an event brief, build relationships and helporganisers make the right decisions. The AI Hub simply helps us support those conversations with even more intelligence and insight."As the UK's largest collection of event venues, Lime Venue Portfolio continues to explore how technology can remove friction from the planning process while maintaining the personal service and expertise that organisers value most. The AI Hub is now live and available to event organisers via the Lime Venue Portfolio website.

30-06-26 ARC expands CSR event offering as demand grows for purpose-led team building

Arena Racing Company (ARC) has partnered with experiential events specialist KDM Events to introduce SolarBuddy: The Hour of Power, a purpose-led team-building format reflecting growing demand for experiences that combine engagement with measurable social impact.The collaboration forms part of ARC’s wider focus on developing outdoor and experiential group activities for corporate clients, with SolarBuddy positioned as a flagship CSR-led experience for meetings and events programmes.The move comes amid continued growth in demand for ESG-aligned event content, as organisers look to integrate purpose, learning and legacy into conferences and incentive activity.“The Hour of Power” is a hands-on workshop in which participants assemble solar-powered lights for children living in energy poverty communities, including Cambodia, Tanzania and Papua New Guinea.The activity highlights global energy inequality, with an estimated 770 million people still lacking access to safe, reliable lighting. Each solar light enables children to study after dark, reduces reliance on kerosene and supports improved health and household savings.SolarBuddy data indicates each device can positively impact up to five people over its lifespan, while also reducing carbon emissions.The session begins with a brief introduction to energy poverty, followed by teams collaborating to build the lights and write accompanying messages for the recipients.Danielle Matthews-Brown, Group Event Sales Manager at Arena Racing Company, said: “There is clear demand from clients for experiences that go beyond traditional team building and deliver genuine purpose. SolarBuddy gives teams a shared focus while creating tangible impact, which aligns strongly with how organisations are now approaching meetings and events.”Sarah FitzGerald, Director of Partnerships at KDM Events, said: “Businesses are increasingly seeking event experiences that deliver meaningful outcomes, while leaving participants feeling energised, connected and inspired. This format is designed to integrate CSR more directly into team engagement rather than treating it as a standalone add-on.”Only available through KDM Events, SolarBuddy can be delivered nationally and is now available throughout Arena’s portfolio.

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