Named after West Indies legend Brian Lara’s record-breaking unbeaten 501 for Warwickshire in 1994, the new 501* brings a new sophisticated, stylish and modern appeal to the facilities at Edgbaston.
The innovative design of the room encapsulates Lara’s achievement with a tiled wall providing a ball-by-ball account of the innings and a plaque to greet you upon entering, dedicated to the events at Edgbaston on 6 June, 1994.
The Warwickshire Suite was designed to be the finest place to watch cricket at Edgbaston and such encapsulates the essence of quality and exclusivity.
Comprising of an open plan restaurant area, panoramic view of the cricket pitch, theatre kitchen and a stylish lounge, the suite offers versatility to suit all styles of events. If you want to impress your guests, then look no further than the Warwickshire Suite.
In addition to the large event spaces, Edgbaston also plays host to a selection of smaller spaces such as the Chairman’s Lounge which is the perfect setting for intimate dinners, small conferences, networking events and boardroom style meetings.
Located on the second floor, this suite is serviced by its own private reception, cloakroom, bar and toilets, giving a feeling of total privacy and exclusivity to your event.
The Press Lounge is an exciting space with natural daylight and is the location for post-match press conferences. It is an ideal space for press launches, boardroom meetings, confidential client interviews and presentations for up to 60 delegates. The Lounge has plenty of additional room for breakout session, focus groups and a separate sofa area for catering and refreshments. Additionally, a raised stage is available to enhance your meeting or conference experience.
Junction is a work space perfect for an events office, green room or for small workshop groups. Based in Birmingham city centre, this is perfect as a breakaway space with access to integrated projection, playback and Dedicated Level 4 events high speed Wi-Fi.
Inter-City is a versatile space suitable for board meetings, training & workshops. Based in Birmingham city centre, this is perfect as a breakaway space with access to presentation facilities and dedicated Level 4 events high speed wi-fi. Inter-City is also bright & airy with natural daylight, the ideal solution for your event needs.
Engine brings a flexible approach to meetings and conferences. Based in Birmingham city centre, this is perfect as a breakaway space with easy access from the Auditorium. Engine is bright and airy with natural daylight and is fitted with the latest AV, presentation facilities and dedicated Level 4 high-speed Wi-Fi.
Located on the ground floor the Barton Room has air conditioning, fogged sky lights, 6ft projector and screen and can be set up in a variety of layouts. This is a perfect space for meetings and large evening functions with an in-room bar when required.
Located on the ground floor the Perry Room has natural daylight, air conditioning, 6ft projector and screen exposed beams a perfect space for intimate meetings or dining. There is also and a bar within the room if required.
Located on the ground floor with its own entrance foyer the Dunton Room has air conditioning, sky lights and a floor to ceiling window to allow natural daylight, 6ft projector and screen and can be set up in a variety of layouts. This is a perfect space for meetings and large evening functions with an in-room bar when required.
Located on the ground floor with its own entrance foyer the Manor Room has natural daylight, air conditioning, 6ft projector and high ceilings, a perfect space for intimate meetings or dining. There is also and a bar within the room if required.
Located on the ground floor within our conference hub the Octagon Room has floor to ceiling windows so ample natural daylight with golf course views, air conditioning, 6ft projector and a perfect space for exhibitions and meetings. This space is also used for civil ceremonies. This room has no in room bar.
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The Scottish Event Campus (SEC) has strengthened its Conference Sales team with the appointment of Campbell Arnott as Senior Sales and Business Development Manager.Campbell joins the SEC following 16 years with the Glasgow Convention Bureau, where he played a key role in attracting international conferences to the city and helping secure business events that continue to deliver lasting economic and social benefits for Glasgow.In his new role, Campbell will help drive the SEC’s international association strategy. Working closely with the SEC’s city partners, his role will support the SEC’s ambition of strengthening its position as a premier international conference destination.Campbell Arnott said: "Glasgow is one of Europe's most attractive and accessible congress cities and the SEC is its anchor, combining world-class facilities with an incredible delegate experience. I've always believed that if you work in sales, you need to truly believe in the product you're selling, and there are few better products than Glasgow and the SEC."I’ve spent most of my professional career working closely with the venue team who are hugely experienced in delivering major conferences. I’m really excited at the opportunity of playing a much bigger role in securing future business and helping to bring even more success to the SEC and the city."There's a real ambition about where the SEC wants to go, and the opportunity to work alongside such an experienced team to help secure the right conferences for the future was something I really wanted to be part of," he addedCampbell joins the SEC at an exciting time for the business as it continues to strengthen its position in the international association market. This year, the venue has welcomed landmark events including the American Geophysical Union's Ocean Sciences Meeting which was held outside North America for the first time, and the ERA Annual Congress, Europe's largest nephrology conference, which attracted record attendance.Recent conference wins include the 25th IET International Conference on AC and DC Power Transmission and the International Congress of Mathematicians in 2030.Dawn Lauder, Director of Conference Sales at the SEC, added: "Campbell is very well known and respected in the international association community and has spent years championing the SEC, Glasgow and Scotland on the global stage.“Every major congress the SEC hosts brings academic, clinical and commercial knowledge to Scottish institutions, creating lasting intellectual capital. Campbell’s experience and industry knowledge will be invaluable as we seek to build on our success to date and deliver more major international conferences for the venue. I’m delighted to welcome him to the team.”
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Aviva Studios, home of Factory International, will host MAD//North for a third consecutive year when it returns in February 2027. The announcement, which went live at MAD//Fest earlier this month, follows another successful showing in Manchester, which saw the event welcome 4,000 delegates from the North’s creative, media and marketing community.MAD//North has now established a reputation and profile in Manchester that has not only seen it enjoy year-on-year growth, but also attract internationally recognised brands, speakers and influencers. This year, MAD//North brought together brands including Unilever, Bupa, Primark, Manchester City FC, Stripe, ITV, TikTok and BBC, sat alongside agencies, creators, innovators and emerging talent from across the North and beyond.At the heart of the event itself was a design-led, original and ‘unconference-style’ approach, built around the theme of ‘Northern Soul’. The event design encouraged movement, conversation and self-curated experiences, blending content, networking and live activations.The return is a significant moment for both the event and the city. In Manchester, MAD//North has found a natural fit, using the campus environment of the surrounding St John’s area and the city’s wider creative district, while connecting the event with neighbouring spaces and local businesses. The collaboration between event, city and venue has created an experience that feels distinctly Northern in character and ambition.Dan Brain, Co-founder of MAD//Fest, commented, “Coming back to Manchester and Aviva Studios was a very easy decision for us. The response to MAD//North was overwhelmingly positive, not just from our audience and partners, but from the wider creative and business community across the city.“There’s a real openness and energy to Manchester that suits the spirit of the event, and Aviva Studios gave us the flexibility and scale to create something that felt collaborative, ambitious and connected to its surroundings. We’re excited to build on that again in 2027.”Stephanie Williams, Head of Events at Factory International, the organisation that programmes and operates Aviva Studios, added: “MAD//North is exactly the kind of event we love to host at Aviva Studios. It’s an event brand that is bold, inventive and innovative, but not afraid to have boldconversations. It also embodies our own values, and that of our city, of creativity, culture and business-for-good in a way that feels authentic and meaningful.“The team at MAD//North brought the venue and the surrounding area to life, attracted a contemporary crowd of influential and inspirational people and created some outstanding content. We can’t wait to work with them again in 2027.”The 2027 edition is expected to build further on the campus-style model, with organisers already exploring expanded programming, deeper collaboration with local partners and new ways to connect audiences with Manchester’s wider cultural and creative ecosystem.
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