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Thursday 03,
September 2026
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1st September 26, UK: GES is launching a major creative activation at this year’s AEO Conference, designed to both celebrate and shine a light on the people, personalities and ideas shaping the exhibition industry.‘GES Live… from the AEO Conference’ will see GES create a fully functioning broadcast studio at the Vox, Birmingham, on 3 September, interviewing speakers, VIPs and industry leaders live from the heart of the event. The activation has been created in partnership with the Association of Event Organisers (AEO) and underlines the brand’s support for both the conference and the wider industry.The studio will have the feel of a sporting broadcast, a place where the action comes back to the studio, conversations continue, and the people behind the event get their moment on screen. Interviews and reactions will be captured throughout the day, with selected content broadcast across GES and AEO social channels during the conference and more released in the days and weeks that follow.Anna Golden, Chief Executive, AEO, commented, “GES is a great partner to the AEO and have really embraced what the conference is about this year. GES Live will give us another way to celebrate the brilliant people and thinking within our industry, while creating content that can take those conversations beyond the day. It’s a fantastic example of a partner bringing its ideas and expertise to the event and making the experience richer as a result. We can’t wait to see the studio go live.”GES Live GES Live has been created using VICO, one of the four designs within The Edit, GES's curated range of premium stand concepts launched last year. Designed to offer exhibitors a more considered, design-led presence, VICO has been reimagined for the AEO Conference as a live broadcast studio and content hub, extending its role beyond the exhibition floor to become a platform for content, conversation and industry insight.Penny Banks, Creative Director at GES, said: "We're incredibly proud to support the AEO Conference, not just through sponsorship, but by actively contributing to the event experience itself. The exhibition industry is built on great people, great ideasand great conversations, and GES Live is our way of helping bring those moments to life to share them with a wider audience. Using VICO as the foundation for the studio felt like a natural fit. It's a great example of how thoughtful design can be adapted to serve a completely different purpose.”GES are also planning one more reveal for the day too, with conference attendees the first to get a sneak peek at a new creative identity ahead of its wider launch post-event.GES Live… from the AEO Conference will broadcast from the Vox, Birmingham, throughout the AEO Conference on 3 September 2026.
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August 2026: Hilton Birmingham Metropole marked its 50th anniversary in spectacular style last night, welcoming event buyers, agencies and industry partners for an immersive celebration that showcased the hotel's creativity and vision for the future of events.Guests were invited on a journey through the venue, experiencing transformed event spaces, guided site visits, live entertainment, innovative production and an evening of celebration that demonstrated the scale and versatility of the UK's largest conference hotel outside London. With a theme of “A Merry Un-Birthday”, inspired by Alice in Wonderland, Hilton Birmingham Metropole was transformed into a whimsical wonderland.The milestone allowed the Hilton Birmingham Metropole team to demonstrate its new Strategic Event Partner Programme, which brings together a carefully selected network of trusted event specialists to provide clients with a seamless, fully integrated event delivery experience.The programme formalises long-standing relationships with four specialist suppliers:· Eventologists - creative event design and production specialists· Protec - technical production and audiovisual experts· Apollo Music - bespoke music and entertainment solutions· Showstoppers Entertainment - live entertainment and performance experiencesTogether, these partners transformed the hotel for one unforgettable evening, demonstrating how collaboration and creative excellence can elevate every stage of the delegate journey.Nicola Betley, Area general manager, Hilton Birmingham Metropole, said:"Our 50th anniversary was about much more than celebrating our history, it was about showcasing what's possible when great people come together with a shared ambition to create unforgettable experiences. Seeing the vision brought to life with our incredible partners was a fitting way to celebrate this milestone. These partnerships represent years of collaboration and trust. By bringing together specialists who know our venue, our team and our clients, we're making event planning simpler while giving organisers access to some of the very best creative and production expertise in the industry."The evening highlighted Hilton Birmingham Metropole's continued commitment to innovation, partnership and customer experience, while celebrating the people and relationships that have shaped the venue over the past five decades.
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