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13th July 26, Manchester, UK: CHS Manchester will adopt a new approach to the visitor experience, when the show goes live on 30th September at the AO Arena, Manchester. Recognised for their human and personable personalities, this year the team at CHS are pushing from being of use to visitors to being of ‘unreasonable’ use to them.Inspired by the internationally acclaimed philosophy of Unreasonable Hospitality, the CHS team has fully embraced the ethos, from a team away day, to a trip to Nashville to see it brought to life through a live event. The ethos is built around creating memorable moments through thoughtful, unexpected acts of generosity that leave a lasting impression.Rather than focusing solely on what's on the exhibition floor, the show has been carefully curated around how visitors feel throughout their time in Manchester, from the moment they register to the conversations they have long after the event has finished.The approach is reflected throughout this year's programme. Kicking off the event, Manchester Calling, the official Welcome Reception, will invite delegates to experience the city itself, celebrating the venues, neighbourhoods, food, culture and people that make Manchester one of the UK's most vibrant event destinations. At the same time, a growing programme of fringe events, informal meet-ups and networking experiences will extend those conversations beyond the exhibition, creating opportunities to build relationships in a more relaxed and authentic way.While inside the event, visitors will discover an education programme featuring some of the industry's leading thinkers, alongside practical sessions exploring the latest AI solutions and technologies that are helping event professionals work smarter, save time and deliver more impactful events.CHS Manchester has also partnered with hotels across the city to provide exclusive accommodation for hosted buyers, and selected visitors, with the promise of a good night’s sleep ahead of a busy show. Participating properties include the Treehouse Manchester, Radisson Hotel Manchester City Centre, INNSiDE by Meliá, Moxy, Hotel Football Old Trafford, Hampton by Hilton, Hyatt House, Roomzzz Aparthotels, DakotaManchester, Hotel Indigo, The Medlock, a Radisson Blu Hotel, DoubleTree by Hilton Manchester Piccadilly and The Deansgate Hotel.For the CHS Manchester team, however, these features are simply expressions of a much bigger ambition. Emma King, Founder and CEO of CHS Manchester, explained,"I've always believed that people don't remember events because of the size of the exhibition or the number of exhibitors. They remember how those events made them feel.""When we saw Unreasonable Hospitality brought to life in Nashville, it immediately resonated because it put into words something we've been trying to build at CHS for years. It's about looking beyond good customer service and asking ourselves a different question: what's the unexpected thing we could do that makes someone's day genuinely better?""That might be introducing a first-time visitor to people they'll still know years later. It might be helping someone discover a brilliant part of Manchester they'd never have found on their own. It might simply be making sure they have a wonderful night's sleep, so they arrive inspired and ready for the day ahead."The visitor experience builds on CHS's growing reputation for delivering practical education, meaningful networking and industry-leading innovation, while recognising that the moments between the meetings are often the ones that delegates remember most.
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Leading UK events agency appointed as sole supplier to one of the country’s largest accountancy and business advisory firms. London, UK — [Date] — Live Group, the UK-based events and engagement agency, has entered into a multi-year partnership with BDO UK LLP, one of the country’s leading accountancy and business advisory firms.Under the agreement, Live Group will act as BDO UK’s partner for event planning support, covering both venue sourcing and broader event coordination across all 17 of the firm’s offices. The partnership is designed to bring greater consistency and clarity to how events are delivered across the organisation, enabling teams to work with a single, trusted framework for planning and delivery.Beyond venue sourcing, the partnership places particular emphasis on enhancing BDO’s ability to design and manage events in a more joined-up, insight-led way. Through centralised processes and clearer oversight of national activity, BDO will be better equipped to streamline planning, improve operational efficiency, and ensure event experiences consistently reflect the needs of its people, clients and communities. Live Group brings more than 50 years of experience across conferences, leadership programmes, client events and hybrid experiences. Its appointment reflects a broader move by organisations toward integrated event support models that balance operational efficiency with a deeper understanding of audience engagement.Suzie Branscombe, Events Project Lead at BDO UK, said: "Events play a vital role in how we connect with both our people and the businesses and communities we work with. A lot of time an effort goes into the planning and executing our events, involving work from teams and individuals across our business.”“This partnership gives us a more coordinated way of delivering those moments, helping us focus on the quality, purpose and impact of the experiences we create, making them engaging and memorable for all the right reasons.”Stephen D. Pickett, Managing Director at Live Group, added: "We’re proud to support BDO in creating events that bring their people and the businesses they work with together, and to help shape experiences that genuinely resonate with the audiences they’re designed for."The partnership aligns both organisations around a shared goal: to deliver meaningful, well-supported events that foster stronger connections and support long-term engagement.
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