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Thursday 31,
December 2026
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Allianz Stadium has announced a strategic food initiative with Pure as it unveils its Spring/Summer menus. The collaboration will deliver a fresh, high street approach to the venue’s Day Delegate Rate (DDR) packages, and reflects a move to working with well known high street brands to ensure conference catering remains relevant, modern and trend setting for today’s delegates. At the heart of the launch is a new, more economical DDR, created to give event planners more flexibility on budget while preserving the elevated standards that Allianz Stadium is known for. The refreshed offer focuses on clean, energising menus built around seasonal ingredients and inclusive choices, ideal for full day meetings where food needs to be both delicious and pragmatic. The Pure relationship brings a recognisable, quality led food experience to DDRs. Throughout the day, delegates can enjoy Pure’s beautifully presented, delicious food, from arrival pastries to a selection of handmade sandwiches, wraps, salads and sweet treats - perfectly paired with drip coffee and premium teas. Sustainability remains central to TEL’s strategy. The initiative complements the stadium’s ongoing commitments, including ECOsmart aligned practices, responsible sourcing and waste aware menu planning. By collaborating with a high street brand renowned for quality and efficiency, TEL aims to reduce complexity while increasing consistency across high volume conference days. “Working with Pure lets us deliver a recognisable, high street quality that delegates recognise and love, while launching a more accessible DDR that never compromises on the experience,” said Nils Braude, Managing Director, Twickenham Experience Ltd. “It’s about fresher food, smarter service and better value for planners.”
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CHS Birmingham is rolling out its trademark welcome for event professionals when it returns to ICC Birmingham, 28th October. The event is promising buyers a combination of business focus, with the personality and care that have become its hallmark. Once again, the event’s core values of make every delegate feel valued, inspired and brilliantly looked after, while connecting them with the very best suppliers and venues the UK events industry has to offer, will be on show. From the moment guests start their trip, CHS Birmingham is putting care and convenience centre stage. Travel partner Avanti West Coast will ensure train travelling delegates arrive in style, while Sandbox VR sets the tone at an immersive Welcome Reception the evening before the show, a chance to meet, mingle and kick things off in style. Inside the ICC Birmingham, buyers will find a carefully curated floorplan designed to make their time count. A handpicked line-up of exhibitors will showcase venues, products and services to elevate their events, while two content stages, the Main Stage and the Exchange Stage, will offer fresh insight, lively discussion and practical takeaways from industry leaders. The theme of ‘You & AI – Hype, Hope or Headache’, will set the tone for both the on stage content, and the talk in the aisles as CHS once again provides talking points beyond the business of events. CHS Birmingham knows that buyers do their best work when they’re looked after. Throughout the day, frequent tea and coffee stations and a hosted lunch on us will keep energy high. A stylish Lounge Area, powered by Lime Venue Portfolio, will be serving up sustainable food concepts and there remains plenty of space to relax between meetings. Wellbeing remains woven into the experience, with thoughtful accessibility measures and a dedicated wellbeing room for anyone who needs a moment away from the show floor. “It’s the CHS way to make sure that we spoil our guests, make them feel warm, welcome and productive,” said Michelle Rennoldson, Event Director, CHS Birmingham. “It’s going to be a great show, and we’re going to make sure everyone feels a part of it.”
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