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Durham
The Riverside County Ground, Durham, DH3 3QR
Thursday 01,
April 2027
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12th November 2026, IBTM, Barcelona: The teams behind the Scottish Event Campus, Red Bull Technology Campus (Formula 1), the Commonwealth Games and one of the most-watched events in history, the funeral of Queen Elizabeth II, will take to the Main Stage at IBTM World 2026 next week.‘Behind the Scenes at the World's Biggest Events’ runs on Day One of IBTM World and will reveal what really happens when the world is watching and failure is not an option. The session, taking place Tuesday 17 November 26, 11:30–12:10 on the Main Stage, will bring together Owen Carless, Head of Mechanical Analysis & Reliability, Red Bull Ford Powertrains, Lieutenant Colonel James Shaw LVO, Jade Gallagher of the Glasgow 2026 Commonwealth Games, and is chaired by Colin Hartley, Director of Operations at the SEC (Scottish Event Campus).The session will bring to life analogies and shared experiences that business event teams can learn from some of the most high-profile and glamorous events on the planet. The speakers will share stories and experiences that help events become more operationally effective, from shorter lead times and crisis incidents to resilience planning. Behind every amazing event, there is a team of event professionals making everything work in the background; this is their session.Owen Carless will bring the perspective of elite motorsport, where reliability is measured in thousandths of a second and a single failure ends a race weekend. Owen works within the Red Bull Technology Campus, home to MK-7, the organisation’s events space, showcasing the cars used throughout Oracle Red Bull’s Racing history.Meanwhile James Shaw, Director of JS2 Global, is a former Army officer and Head of National Military Ceremonial Operations. He led the military ceremonial operations for the State Funeral and was appointed Lieutenant of the Royal Victorian Order (LVO) by His Majesty The King in 2024 for his work supporting the Coronation of King Charles III.Jade Gallagher, Chief Operating Officer of Glasgow 2026, led the operations of this summer's Commonwealth Games, delivered in Glasgow on a condensed timeline, across four venues in an eight-mile corridor, with more than 3,000 athletes from 74 nations and territories. Few event professionals have more recent experience of rebuilding a global event at speed.Chaired by Colin Hartley, Director of Operations at Glasgow's SEC campus, a venue business that itself delivers conferences, exhibitions and live entertainment at scale, in the city that has just hosted those Commonwealth Games, the discussion will translate those experiences into practical lessons any event organiser can use.Event professionals can register for IBTM World and plan their Day One around the session at ibtmworld.com. Early arrival at the Main Stage is recommended, sessions with this line-up fill fast
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11th November 26, IBTM: Meet In Wales is partnering with both Google’s Experience Institute (XI) and creative think tank StoryCraft Lab to create a specialist session at IBTM World this year, combining international experience design expertise together with the destination’s authentic sense of belonging.Taking place on day one of the event, 14:15 to 15:15, “Designing Belonging: A Story Sharing Workshop” will bring together Naomi Clare Crellin, Founder and CEO of StoryCraft Lab; Betsy Rives, Workplace Experience Strategist at Google; and Heledd Williams, Head of Business Events at Meet In Wales.Using a StoryCraft Lab method incubated with Google XI, the session will also offer a practical introduction to designing for belonging. One of the key strands of the session will be cynefin: the Welsh concept of an instinctive, embodied sense of place and belonging. Participants will leave with fresh connections, inspiration and the beginnings of their own Belonging Playbook.The session will be one of the highlights of the opening day, delivered in workshop style and exploring how destination culture can inspire more meaningful business events. The workshop will complement Meet In Wales’s main presence at the show, where Wales will welcome buyers to get to know the destination (stand G10) alongside industry partners ICC Wales, The Celtic Collection, The Vale Resort, Hensol Castle and the Angel Hotel Abergavenny, part of the House of Caradog.“We’re so excited to be joining Google XI and StoryCraft Lab at IBTM. These are brilliant people with fresh ideas, real expertise and a curiosity that makes events in this industry stronger,” commented Heledd Williams, Head of Business Events, Meet In Wales. “Belonging feels like such a natural conversation for Wales to contribute to, and these partnerships help us explore it in new ways. We are excited to share these ideas in a truly collaborative session with the IBTM community and give planners something inspiring to take into their own events.”For Meet In Wales, IBTM is an opportunity to showcase both what Wales offers and the ideas it can contribute. By bringing high-profile collaborators into a conversationrooted in Welsh identity, the organisation is positioning Wales as a destination that helps planners think differently about the experiences they create.
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